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How to increase customer loyalty, part 2

Posted: 3/14/2007

El Jefe, proprietor of Twisted Oak Winery and frequent Winecast commenter, has just posted a contest to write the back label of one of his wines. This is a great marketing idea similar to the Fortune Corkies I wrote about earlier in the month.

Basically, Twisted Oak is asking it’s customers to write the back label [...]
 

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